THE IDEA
Onyx Motorbikes is making waves in the electric bike market with their lightning-fast eBikes that can hit speeds of over 60 MPH. Their vintage cafe racer style RCR has become a big hit with customers, but Onyx wanted to keep their "cyber grit" SoCal image alive. So we created this 80s-inspired campaign that takes us back to the days of wearing sunglasses at night and cruising to the arcade on our BMX. By using a smart media approach, the campaign generated a 10x return on ad spend, boosting sales significantly.
